FARMER Community apps
FARMER Community apps
The community enables farmers to share farming knowledge and seek expert validation of their practices.
My role:
UX research | UX/UI Designer
Team size: Base on project phase
1-2 Project managers | 1-2 Business Analysis
1 QA | 2-10 Developers
The workshop focuses on product visioning, detailing features, and mapping the journey from the proof of concept that the clients have completed.
Elaborate more on the users' journey based on client’s pre-discovery findings.
Craft MVP version
Farmers might also explore knowhow among friends on social media
Create a platform for Thai farmers to share and access reliable agricultural knowledge.
Area conditions
Farmers seek farming knowledge only from their own area.
The most rely on farming experts.
Farmers seek farming knowledge only from their own area.
80% of farmers are now using social media platforms regularly
Facebook serves as a channel for community gathering and selling products.
1.Common button = Like & Reply
2. Sharing is a way to connect with people and distribute content.
YouTube's focus on video content could explain why a share button isn't as prominent.
3. The web board enables deep dives via tags.
Web boards use tags for organization, while communities focus on simple scrolling and browsing.
Facebook-like design principles
To reduce the learning curve:
Interactive features: Like, Reply, Share
Centralized feed
Theme color
Simplicity with Depth
To maintain a simple interface while allowing users to explore deeper:
Tagging
Farmers can browse feed relevant to their local area and crops.
Build trust by highlighting expert contributions.
Among the farmers who signed up for and downloaded the app.
of active users more likely to engage with posts that included expert contribution rather than general post.
Learning
Identify the priorities and needs of farmers.
Assess the ranking for recognition idea.
Farmers response
Farmers found idea valuable.
‘I'd like to use flowers as a conversation starter when I want to connect with someone’
- #Farmer 1
‘The value of flowers would decrease if they were readily available to everyone.’
- #Farmer 2
Experiment various design and validate by launch A/B survey
Offering limited opportunities for recognition.
My Design File Will Align with BA Stories.
Developing a product is like running a marathon.
Repeatedly solving the same problems from various angles.
Time is crucial.
Conduct a small-scale experiment to move forward.