FARMER COMMUNITY APP
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Overview mission
The community allows farmers to exchange farming knowledge and seek expert assistance to validate their practices.
Scope
Evaluation exisitng after launch
Insights into the problem space
Insights into the problem space
Currently, we have identified a low number of monthly active users on the app and a high uninstall rate.
Upon investigation, we discovered that the landing page (My Feed) is the primary area where users drop off from the app.
Hypothesis
Hypothesis
Users only drop the questions which result to lack of person who reply back to others
From problem to 2 Proof Of Concept
From problem to 2 Proof Of Concept
From survey response to assumptions
From survey response to assumptions
We have observed that when we provide rewards during surveys to collect insight.
100-200
farmers response compare with without rewards
Assumption
Assumption
Rewards have the potential to drive their engagement
Insights into the problem space
Insights into the problem space
To generate more ideas about potential rewards for farmers, I am studying rewards frameworks
effort & Financial Challenge
effort & Financial Challenge
Most of the rewards tiers require financial resources or organizational team effort to provide.
competitor analysis
competitor analysis
just receive badge and trophy will not being meaningful without challenges then I also explore gamification and select accomplishment
Usually in the market badges will tie with tiers
POC recognition idea
POC recognition idea
#1 Validation point
Can users in the app be motivated through recognition (Badge)?
"To obtain these rewards, you need to complete 2 tasks on profile and earn a star badge"
Observation point
Observe if users are performing these 2 tasks more frequently.
Monitor the click-through rate on the banner.
#2 Validation point
Do users in the app show interest in following or progressing up the tiers?
"By informing users what to do next, and testing if they are willing to complete the tasks?"
result
result
The results from the 2nd week generated better outcomes
From POC to MVP
From POC to MVP
Based on our learning from the POC, I have started incorporating insights into the idea
Learning 1: a sense of achievement are able to drive users
Complete percentage
Motivate users by short message to inform how close they are
Learning 2: Tiers are able to drive users to keep moving
3 levels of tiers to provide encourage them to undertake more challenging tasks
Learning 3: People are adopt and would like to get recognition
Introduce the idea of "Who they are in the community" In order to address the issue of unclear value.
3 badges principle
3 badges principle
Segmentation users base on current behavior IE. Read post, reply or post.
Base on segmentation, We priority how hard to accomplish tasks.
Final result
Final result
External impact
External impact
The badge system is still in existence up to the present
Internal impact
Internal impact
The badge system also acts as a starting point to support insights from within the organization
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